Latest work strategy After Penguin 2.1 and Hummingbird updates

Hi to all webmasters, those who are new with Search engine optimization, this might be helpful and those who are the OLD BARREL SMOKING out Loud can create a healthy discussion so as, is the strategies are really working or are there thing to be added to make it more perfect.
Before starting with any things would like to give a bad new to webmaster that Our Boss MR Google is about to Encrypt all searches so, it will be hard to fetch any data related to keywords.
So, I don’t find anything new to be implement with my work strategy for off page Search engine optimization, what I did is just revised it a bit. in terms of:

1. Content optimization both on and off page for the site, do as max as you can, but the content must be fresh and informative, no need to enforce keywords. just stick with the author bio.
2. Reuse of your old content, for fetching the maximum values about the content. By converting it into informative videos or PPTs
3. Image optimization on site and off site both
4. Local search optimization a buzzing term, need to be very careful with this as this can fetch you 70% of your profits from your business.
5. Engaging as much as you can socially, at your local market place it will help you in getting references and why not to do so if Social signals hold lot of importance with current search algorithms. As I have seen good reviews for your business help you ranking well for your local terms, as reviews provide trustworthiness for the business.
6. Engaging in thematic forums, this will help you creating a brand for yourself, as you will be answering or providing information related to your trade, this will prove the amount of in-depth knowledge you have related to your domain.

And many others, if you want to discuss then you can drop comments. 

Now these are the things that will help you out with off page what about the On Page Search engine optimization. Nothing much has changed here, but there is certain very simple trick that you can implement for ranking your page high in major search engines, off course these tricks are with response to the new hummingbird update, as it says:

“Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.”

So the things you need to change are;

1. Implement page related title:
2. Not to target more than 3 keywords in full that can be explained within your content because if terms are not defined clearly with the content then it will be hard to rank those pages.
3. One add on to it is if you have pages related to your keywords, then it’s the best thing to be done, but there are certain ventures who provide n number of services, all over the world, so by saying similar pages, I never mean to create a sub page for all your services and the regions you provide services for as it looks unprofessional. The key to success is to be simple as try to keep the information on a single page or minimum number of pages that can be taken care of with useful content, defining every term used by you as a key term.

Simple but effective, will be providing further case studies to provide a proper over view of what and when to do things with a project, as every business if different and in a different phase of business life cycle.

Wise Words

”Search engine optimization is all about being simple and being effective”