Search Engine Optimization Strategies

Search engine optimization is making your web pages search engine friendly so that website is easier to understand and analyze by major search engines and your site has a better search visibility or rankings for your keywords.

Strategies

1.       Don’t get penalized

Don’t do anything that trigger spam filters towards your site, I mean any activity that can be considered as a black hat SEO technique.

Like:

- Using hidden text or links on page

- Cloaking

- Excessive automated queries to search engines

Web pages loaded with irrelevant words

- Keyword stuffing

- Multiple pages, sub-domains, domains with substantially duplicate content

2.      Select Correct Keyword

Selecting the right key phrase or right keyword for your site is key to success for your online business, this will lead to targeted visitor for your site, keyword selection should be done with great care as some times single keyword can have different meanings.

Example:

Word: shoot

Meaning:

·         Kill or wound (a person or animal) with a bullet or arrow.

·         Damage or remove (something) with a bullet or missile.

·         Hunt game with a gun.

·         Move suddenly and rapidly in a particular direction.

·         Cause to move suddenly and rapidly in a particular direction.

·         Extend sharply in a particular direction.

·         Move (a door bolt) to fasten or unfasten a door.

·         Make (a specified score) for a round of golf.

·         Film or photograph (a scene, film, etc.).

·         Inject oneself or another person with (a narcotic drug).

·         An occasion when a group of people hunt and shoot game for sport

 

3.       Optimize Title and Meta Tags

According to Internet Marketing Articles, One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.

 

4.       Optimize Website Content

All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query.

To prevent your site from being regarded as "over optimization", you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this, your website copy should have at least 300-350 words.

5.       Link Building

Yes, search engines use link analysis to determine search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is regarded as a "positive vote" to your website. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.

However, quality of links (link reputation) is also important. If you can get an inbound link from a high popularity website, your site will get more benefit.