Panda 4.0 Rolled Out Fully

On May 20, 2014 Google Begins Rolling Out Panda.

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. It sounds like this update will be gentler for some sites, and lay the groundwork for future changes in that direction.

Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.

Observation After Panda 4.0 algorithm update

  • Improved search results: with the update Google has flushed out the EMD Domains which were generated for traffic jacking with poor content.
  • Improved results for content: the sites those were engaged in quality content update with least or no keyword targeting has much improved results then those who just filled the blogs just for the sake of content density improvement on blogs.
  • Local search improved: the sites those were engaged on social networking sites not only gained referral traffic , improved CRM and created a brand for them self but also generated a local name and authority for their business with improved reviews and search for local term and Google give importance to these a lot.



These are the few that I observed after the Panda 4.0.  Do share your views if there are others too.

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