Social Media Optimization

Social media is a way where through communication the awareness of your brand or products or services are increased. It’s a powerful method where the products or brands are promoted.

SMO Seven step model
  • Reputation - build your reputation as a reliable qualified source
  • Engagement - encourage more for sharing & reciprocate
  • Authority - become a notable authority in your field of expertise
  • Leadership - harness originality & creativity, be a Thought Leader
  • Social - be social, find and engage sociable experts in your field
  • Media - know your social media platforms to maximize influence
  • Optimization - improve technical aspects to increase optimization
These seven steps provide a good benchmark against which you can assess and plan your current SMO activity. 

SMO 7 Step Model

NEW Rules of Social Media Optimization

Create shareable content: The main currency that could drive up your traffic was how many people like your content. Today content can be liked or tweeted and it is about more than links – it is about creating content that is shareable. The better your content is, the more people will want to share it

Make sharing easy: Tagging and bookmarking only scratch the surface of the many ways that people can share content with others. They can post a short link to their profile, embed a video, send out a tweet or create a hashtag for a conversation. Limiting the ways of sharing to just tagging or bookmarking doesn't make sense anymore. The core of this rule, however, was the point about making it easy to share and that is still at the heart of this new rule. Once you have shareable content, it has to be one-button-easy so people will do it with minimal effort.

Reward engagement – Earlier most marketers were concerned about were inbound links. Today the real thing is around conversation or engagement. While there are a million definitions for "engagement" ranging from comments and discussion to posting or sharing content – this is the behavior that matters most in the social web and the one that we should all focus on rewarding when it happens.

Proactively share content - This rule is all about proactively sharing content in a different way. This encompasses everything from creating slides to post on Authorstream or documents to share on Scribd – as well as tweeting about your content or offering embeddable versions of it, or using RSS feeds to syndicate it. Proactively sharing even includes posting your content to social networking profiles or creating profiles on video sharing sites.

Encourage the talk – The last original rule of SMO is the one that I would leave intact. The concept of the "talk" where people take and remix your content by adding their own the talk will be around to stay, whether the term continues to be used or not. Allowing people to take an ownership over the social content you publish will continue to be a key way that you can optimize your content for the social web.

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