Showing posts with label sea trick.. Show all posts
Showing posts with label sea trick.. Show all posts
Search Engine Optimization Strategies
Search engine optimization is
making your web pages search engine friendly so that website is easier to
understand and analyze by major search engines and your site has a better search
visibility or rankings for your keywords.
Strategies
1.
Don’t get penalized
Don’t do anything that trigger spam
filters towards your site, I mean any activity that can be considered as a black
hat SEO technique.
Like:
- Using hidden text or links on
page
- Cloaking
- Excessive automated queries to
search engines
Web pages loaded with irrelevant
words
- Keyword stuffing
- Multiple pages, sub-domains,
domains with substantially duplicate content
2.
Select Correct Keyword
Selecting the right key phrase or
right keyword for your site is key to success for your online business, this
will lead to targeted visitor for your site, keyword selection should be done
with great care as some times single keyword can have different meanings.
Example:
Word: shoot
Meaning:
·
Kill or wound (a person or
animal) with a bullet or arrow.
·
Damage or remove (something) with
a bullet or missile.
·
Hunt game with a gun.
·
Move suddenly and rapidly in a
particular direction.
·
Cause to move suddenly and
rapidly in a particular direction.
·
Extend sharply in a particular
direction.
·
Move (a door bolt) to fasten or
unfasten a door.
·
Make (a specified score) for a
round of golf.
·
Film or photograph (a scene,
film, etc.).
·
Inject oneself or another person with
(a narcotic drug).
·
An occasion when a group of people
hunt and shoot game for sport
3.
Optimize Title and Meta Tags
According to Internet Marketing
Articles, One of the important steps in search engine optimization is to
optimize Title tag in your web page. Pages with the keywords appearing in the
title tag are often assumed to be more relevant to the search query than
others. Remember, title tag is the most important location of a web page after
the main content of the body tag. Almost all search engines give importance to
this tag.
4.
Optimize Website Content
All search engines place emphasis
on your body text content. The main content of your web page should contain the
keyword a considerable number of times to make the search engine spiders feel
that the content is relevant to the search query.
To prevent your site from being
regarded as "over optimization", you should not stuff keywords
heavily in your body content. We suggest that you should present the keywords
in a natural way. Apart from this, your website copy should have at least 300-350
words.
5.
Link Building
Yes, search engines use link
analysis to determine search engine rankings. The phiolosophy is that if an
inbound link points to your site, your site must have some value. Therefore,
the inbound link is regarded as a "positive vote" to your website.
The more inbound link you have, the higher is your link popularity. This can
boost your search engine ranking.
However, quality of links (link
reputation) is also important. If you can get an inbound link from a high
popularity website, your site will get more benefit.
Local Search engine optimization and SEO check list for business
The
term local SEO is unknown to many business owners but for some businesses this
is all they need to succeed online. Our local SEO checklist will help optimize
your website for local search.
What is Local SEO?
Local
SEO is the process of optimizing your website so that it appears in the first
positions of major search engines for searches that are related to your area /
city / country.
Say:
Example
1: dentist in Mosman
When
a user types in the location in the search query then the intent is clear and
Google will try to satisfy the user by returning in the top results businesses
(in this case dentist) that are registered to operate in Mosman.
The general idea about local SEO is that the user wants to
find an address or a telephone number so as to take a visit or call to satisfy
a requirement.
Who needs local SEO?
From
the example above it is clear that every business that has an address and
operates in a certain area needs local SEO. Are you a doctor, mechanic or a
retailer? You need to have a website that is optimized for local SEO.
People
use the Internet to search for a business’s before they actually visit and if
they don’t find you it’s obvious that you are losing customers and
opportunities and someone else will take advantage of them.
What are the benefits of local SEO for
business?
Increase
your chances of appearing high in the Search engine result page.
More
conversions – There is a high rate of conversion since visitors coming to
the website from local search are highly targeted.
Brand
Visibility and awareness – More people searching for
businesses in your area will know about your existence and this will make your
brand more recognizable and also raise awareness’s about your business.
High
return on investment – An optimized website for local
search can generate more value to a business since all they want is to get
customers searching the web for businesses in their area. This generates a high
return on the investment made and potential higher growth than companies who
don’t take advantage of this.
How is local SEO different than general SEO?
Local
SEO is for searches in a specific geo location while SEO practices are
applicable for global wide searches. It should be noted that all SEO advice
either about on page or off page SEO are applicable for local as well.
The difference is that for local you also need to make sure that you provide
more signals to Google.
Also,
if you are searching from mobile or if you allowed Google to track your
location when searching from Desktop, you don’t have to type a location in your
search string because Google already knows where you are located.
Local SEO Process
1.
Optimize your logo – One of the first things that
search engines encounter when crawling your website is the logo image and this
is also a good place to start your local SEO optimization.
- Make sure that
your image filename is descriptive. Instead of using logo.png better use a
more meaningful description like a combination of ‘keyword-location-logo.png’
- ALT text is
important for all images but more important for the logo. You can use the
ALT text to give more details about the image and in this case the
location of your business.
- Add the location in the title tag of the link. For example keyword-location” href=”….
2. Work on your titles and descriptions – Titles and Descriptions are very important for local SEO,
the title should help both users and search engines understand as many things
possible about the website before visiting. The title is only 70 characters but
if you are targeting local customers then the location (and if possible phone
number) should be part of your title and description. Examples:
3.
Full address details and contact information on the home page – On the home page make sure that your full address details
(street number, post code, state, country, telephone number, fax number, email)
are visible as text (not image) in a prominent position on the home page. You can
add this info in the sidebar
4. Full address details and contact information for the rest of
the pages – For the rest of the pages you can
have the contact information in the footer (if you don’t want to keep it on the
sidebar).
5.
Add a map in the contact information page – It’s very easy to add a Google map of your business in the
contact us page and another indication of your location for search engines.
6.
Create a Google+ Business page – Make sure that you also fill in
your contact details and these are the same as the contact info you have on
your website, on FB and anywhere else. Ensure that you provide enough info in
the ‘About’ fields (including your location).
7.
Register with Google Places for Business – Google will verify your address and ownership of the
business and then you get to reply to customer reviews and provide more
information about your business.
8. Register
with Yahoo – Yahoo has a service for local
listings and while it is not free. Once you do it, make sure that you link to
your Yahoo profile from your Google+ Business page. In fact make the Google+
Business page the hub to link for all your other profiles.
9.
Implement Google Authorship – This may not have a direct impact
on local SEO but it can help you get more visits once you show up in the search
results. Various studies have shown that users are more likely to click on a
link when the author picture is shown together with the title and description
of the page.
10.
Use the structured data markup helper to give more information about your local
business to Google – When you login to your webmaster
tools, under ‘Additional tools’ you can find the ‘Structured Data Markup
helper’ tool. You can use the option local businesses to tell Google about your business name, location etc. Once
you are done the result is a file that matches the requirements definition of local business at schema.org. You can then download the
file and add it to you website.
11.
Register with Bing for places
12.
Register to Local directories
13.
Create a business page on Facebook – Besides providing other
information you also need to ensure that the address and telephone number are
filled correctly. Once you are done go and edit your Google+ Business page and
link to your FB business page.
14.
Register your business with Yelp for Business
15.
Register with Foursquare for Business
16.
Encourage and reply to every single review on every platform
You
can also ask your customers to leave a review on their favorite platform either
by giving those incentives i.e. 5% on their next purchase or by sending them
reminders by SMS or email.
17.
Mentions from local press – If you can get a mention from a
trusted local online newspaper for example this also send a signal about your
location.
19.
Mobile optimization – Do not forget about mobile
especially when it comes to finding customers locally. Many people use their
mobile while on the go and having a non-mobile friendly website will keep them
away. You can ensure that your mobile application has a map feature to show
your location and maybe a GPS function to help users come into your store or
office by following directions.
20.
Start a blog – How can a blog help local SEO?
You
can post high quality content on a regular basis and do location aware internal
linking. For example from a blog post you can link to your services pages using
the anchor ‘financial services in Texas’. This alone will not do much but it is
another small step in your overall optimization process.
Also
you can use the blog to target ‘local keywords’ in the title and content of the
blog posts
21.
Twitter, Pinterest, YouTube and more
Local SEO Checklist
|
Instant traffic and ranking boost trick for SEO
Now a few days earlier, i got a project
form a client, the site was good and up to mark with respect to SEO, but problem was that Mr. Client wants to have enormous amount of
traffic as quick as possible, though i explained him that doing any unethical
activity can penalize your web site and your dream of online business will be end before
you will make a start.
But Mr.
Client was like "No i have a site
and if it dint serve the purpose then what the benefit of having it"
I just explained him all the bullet point
why he can’t rank instantly and if he does what could happen to his site:
But He was like; I need traffic and instant Traffic
for the suggested keywords. As "I am loosing every second, If i am not earning"
Then i asked him for a few days to come up with something
that can help him out with this keeping in mind, that he wouldn't hurt him in future with any kind of manual Or automated penalties by Major Search engines.
The Technique:
The technique that i came up with was very simple but very effective, to give an instant Boost for the site and will help it a lot in creating enormous amount of link juice, that will help in Improving Sites Page Authority, Domain Authority and Link Popularity, which will give an instant boost in the rankings, which means Mr. Client will start earning.
- Create a few independent web sites, related to your main website theme. The number of Independent web site can differ.
- Make it as per major search engine guide lines, but don't waste to much time in designing, just keep it simple and full of content.
- Create a section on the home page as Link partners.
- Exchange links from good PR web site on the home page. not more than 30. on every site. in my case i created Three. Let me make it more clear for you: Say
Three Independent sites are A, B and C than:
At first you need to Exchange links On C When you Complete this task for C then just redirect it to Site B, but the redirection is only for search engines not for the end users or you can say you link partners. This will improve the Page Authority, Domain Authority and Link Popularity for Site B and now you can have better quality Link exchange for site B, repeat the same process when you are done with Site B, i.e. redirect Site B to Site A, now you have a site that has a very good Page Authority and Domain Authority so everyone would like to exchange links form you, do the same process of link exchange as you did With Site B and C, but the quality of links now are far better and when you are done with it, just redirect it to your main site.
There you are all your hard work will pay now to you, it will provide you:
- Enormous amount of link juice to your main site.
- Improved page authority and domain Authority
- Good and themed back links with respective keywords
- Improved rankings with in no time
- Improved earnings.
All this took
15 to 20 days and Mr. Client was form nowhere on major search engines to
Page one. And after a month he is still there. If you have an impatient client
than this is the best that you can do for him enjoy.
Then i asked him for a few days to come up with something
that can help him out with this keeping in mind, that he wouldn't hurt him in future with any kind of manual Or automated penalties by Major Search engines.
"If you have any questions regarding this than. i am open for
it drop your comments and i will respond"
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