Latest SEO Off-page techniques

Search engine optimization has become an important part of any business; if you have a business then you need to know these techniques that can help you in developing a good online presence and visibility in the international market.

Many people say that I have a site for my business, I would like to ask them what next, Is it visible, are you earning from it or it’s just a liability to you. Just spending money on its web maintenance nothing else

Now here, I would like to tell you certain techniques that can help you getting you business visible in local as well as international market, keeping in mind the latest Panda, Penguin 2.1 and Humming bird update.

Now everyone knew these techniques but the only problem is they don’t know what percentage they must opt for specific activity so that they will be out from every kind of Manual and Automated penalties by major search engines. As access of anything can ruin your online presence and reputation of your business

Percentage Mix for Backlinks:

·         Direct keyword anchor Links: 30% (Articles and Blogs)

·         URL anchor links: 25% (PPT, Doc, and PDF)

·         Brand recognition URL: 30% {SMO (Facebook, Twitter), Classifieds, Business Listings and Forums}

·         Keyword mix: 15 (Social Bookmarking, Directory Submission)

Though, percentage mix can differ from business to business, as every business has a different need and a purpose which it is serving to the society.

Social Networking: Social networking one of the strongest techniques that can help you in improving the search results for keyword and brand for your product or services, as major search engines give heavy importance for social signals. Like facebook like, g plus and many others.

Business and Local Listing: This is something which can help you in improving your online presence in your local market, so provide information about your business on all local business listing site about your service or product with full contact details, the more you contact details indexed by search engines on different local listing site the more authenticated it will be. And more are the chances of your business to appear for local search terms on major search engines.

Press Release:  Though press release was never an option to create back links for your web site, but it is the best medium if you want to create brand awareness for your product or services in your particular niche.

Blog Posting: The best way ever to showcase fresh content and get quality back links forms them. And there are a lot of quality blogging platforms that can help you do so like:

·         http://www.livejournal.com/

·         www.tumblr.com/

·         http://journals.fotki.com/

·         wordpress.com/#!/re

·         http://fc2.com/

·         http://weebly.com/

·         https://wiki.zoho.com

·         https://www.goodreads.com/

·         http://storify.com/

·         http://www.budokin.com

Guest Blogging:  Guest Blogging is new, but nothing is better than this one, the best chance to show that you really know about your niche, basically guest blogging is posting your originally written content on some other website related to your niche, this help you in generating best backlinks ever and traffic from such domains have a very less bounce rate because people who read your post want to know more about you if the content sound informative to them. The only thing is you need to find Bloggers or website administrators who allow you to post you on their site.

Article Submission: People are very oftenly confused between blog and articles, so let me make it clear for you:

Differences between articles and blogs:

Articles are generally approximately 1500 words and contain explanations, analysis and/or visuals. Articles are evaluated on the value of the content to the community as well as on accuracy.

Blogs are tips, general information, or otherwise brief information regarding the use and implementation of Symantec products. Blogs are generally between 100 and 500 words and are submitted to the site via the blogs area in the Symantec Connect community. Tips must relate to Symantec products. Blogs entries must be of interest to the Symantec Connect community.

Three Characteristics of Blog Posts

The characteristics of a blog post are related to the purpose of a blog that I find most helpful–a blog is a part of a conversation.

Keeping in mind a blog as a conversation here are some characteristics of blogs:

1. Conversational language. Conversational language is rapidly becoming the language of business, and it’s about time too. It’s much more user-friendly than the more formal “legalese” that is replacing. However, the language used in a blog can be the most casual of all. Blog posts are frequently addressed directly to “you,” the reader and invite reader participation, which brings me to the next point.
2. Comments. Yes, I know that there are some so-called “blogs” where comments have been turned off, but given the conversational nature of a blog I see little point in that. Most blogs do allow for and even encourage reader comments. The most successful blog posts that I’ve seen are ones where the comments contain nearly as much information as the post itself.
3. Opinionated. Finally, blog posts often contain the author’s opinion. In fact, many readers have told me that it’s the opinion part of the post, my own synthesis and response to the information that I present, that they find to be the most interesting and useful.

Of course, these characteristics are generalizations. While you may be able to point to one or more specific blogs that defy these conventions, they do fit most blogs.

Three Characteristics of Articles

Articles stand in contrast to blog posts because their main function is to convey information. Although an article may sometimes seek to sway the reader’s opinion or move them to action–most often the purpose of an article is simply to report news of facts.

Here are some common characteristics of articles:

1. Factual. While a blog post may contain facts, an article seeks to present information in a more objective fashion. An article may also refer to source information or even directly quote sources. The article writer’s opinion of the topic at hand is often not immediately evident.
2. Less familiar language. Articles are not necessarily addressed directly to the reader. Rather, articles are more likely to be written in the third person. (Think of a newspaper or magazine article. When was the last time you read a news article addressed directly to you?)
3. No comments. Although some online articles do allow for comments in order to build community, most true articles do not include comments from the readers. That’s because there’s really no reason for anyone to comment on what is essentially a factual piece. Comments are usually reserved for blog posts, which often follow articles as a form of commentary. (Or in a newspaper, for the editorial page.)

Forum Discussions:  Another way to tell people in your market that you are the boss by answering them what they are questioning, this will not only generate a brand name for your business but will also generate one way backlinks on forum which have high Page rank, Page authority and domain authority.

Social Bookmarking: If you just entered the online market then Social bookmarking Is the best thing to do, it will help you in getting your site indexed within no time. And will create back links too.

Directory Submission:  People say that Directory Submission has become an Old School thing, when we talk about SEO and they don’t fetch any value for a site, but what I think if it is done smartly, then nothing is better than Directory submission, as it will generate quality link for you, the only thing you need to keep in mind is before going for s submission just check it the directory work properly and has no down times, the Page Rank, niche, regional and a few more things which will help you out of all trouble that Directory submission can give you.

Video Submission: Videos are purely exceptional to get higher attention of viewers and visitors. We can easily get traffic and higher attention with the help of quality video submission. “A picture Says thousand words” so, the videos are the best way to express ourselves in marketing. We can easily disclose the incredibility of products and services with the help of video submission.

PPT Submission and PDF Submission: The best way to reuse your old content and create quality back links for your web site.

Photo Sharing:  well this is not possible for every business because a software company don’t have a lot of things to show case, but there are other niches where this technique can be use to create brand, quality back link and brand for your business like. Photography, modeling firm, Firms that are into product developments like garments and other related things and many others.