Ways to Improve Your Rankings 2014

With the booming era of online market and possibilities of earning endless profits, every business whether it’s a new one or a well established want to exploit the conditions available online. 

Now the first ingredient that we are looking when we just have the thought of joining the online business community is having your website and with all the competition in the designing and development at I.T. industries, it is very easy to have a fully functional site with a very low cost and get yourself online.

Now the second ingredient that we are looking for is to improve business online presence, so that your targeted prospective niche can be reached and the purpose of getting your business online can be server to it full i.e. obtaining maximum amount of profits by capturing maximum web area. Things are very similar to the traditional marketing or branding of your product or services, the only difference in between is everything you do in here is a virtual advancement of the traditional marketing strategies.

Now there are certain issues that I am going to cover in here that will explain basic things that can be avoided or improved by a business, to improve its online presence or can say keyword search visibility for the site.

As we all know, that Google is becoming more smarter with its latest algorithm updates, that it will catch you with anything and everything that you can do to manipulate search rankings and as Google is making it more difficult by providing a big chunk to the paid search results, so it is getting harder and harder to get yourself visible in searches without paying a cent to search engines.

But the other side of it is very playful, which gives you an opportunity to test a lot of methods that can help you in ranking well. Earlier it was the count of links, the more links you have with specific keywords linked back to your site the better rank the Keywords will have, but things have changes now, now you have to define a proper percentage of back links, type of back links and a proper URL keyword mapping that will ensure that you are not trying hard for a particular keyword, this will make sure that you are never triggered to any kind of automated penalties from search engines for over optimizing a specific keyword and a specific URL.

To be true, I will say that there is no quick way to attain the first rank in search engines, but there are certain small things that can be taken care of to improve search visibility slowly and gradually creating a good brand image for the site. These are:

1. Canonical error: The most basic error that any website can get into is this one, it basically means that your website is running with two different URLs, now most of you would be thinking if I have registered a single domain for my business, than how come it is running with two different URLs and the answer is, if your web site is running with www.example.com and http://example.com, then it will be considered as two different URLs by search engines and because of this whatever you do for the site will be shared in between these two and you will lack search visibilities for sure. Worst situation could be that you site might get penalized for being duplicate. So better be careful.


2. Content is always the king: we all know from the very beginning that Content WAS and IS the most important factor for improving search visibility for a site, the only difference now is, that now content optimization dint only mean updating a blog or article but it has to be followed by a vast amount of social sharing, reviews and likes for the content that will make the content popular or you can say improve social signals for your site, the one and only factor that can put you from page 100 to page one of any search engine.


3. Client Stories: every one wants to know what people think about you and your business, so another terrific way to improve your business presence to provide client testimonials written or video anything can be opted, specially keeping in mind that Youtube is turning out to be the second largest platform where people search for things.


4. Improve Local and public presence: Local presence can be improved by engaging more and more on local business communities, forums and other platforms where you can help people in solving problems related to your niche this will prove you a business leader in your niche as you are providing valuable information and definite solutions to users. Public presence can be improved by engaging into Charity programs or by providing Voluntary services this might not give you a direct business but will for sure improve your brand visibility and will improve the opportunity of referral business. You can also share these events on you site and on other social networking channels which will improve content and social signals for the site. This will directly influence search visibility on the web.

These are very basic things that can lead to enormous amount of business on your site, if done correctly, though this is not the whole part, but will give you what you are looking to obtain for your business. At the end I would like to say the bullet points to be kept in mind are: Content WAS and IS the king, Improve Social Signals, Proper keyword URL mapping while opting for a back link strategy, Improve Local and public presence, Deliver the best quality and many others explored and still exploring.