Content basically includes what you see on the
site: the text, graphics, and even links to other websites. You should not use
excessive graphics because they are not Search Engine Friendly plus heavy
graphics normally put the users out when they get downloaded, especially over a
slow network.
Thousands of articles, books, and forum
entries are available on how to make your website search engine friendly, but
ultimately, one rule stands above the rest: Unique, high-quality, unduplicated
content is the king.
Superior the quality of your content, the
higher the ranking you achieve, larger the traffic you gain and greater the
popularity of your website. Search engines prefer good quality sites in their
index and search results.
Relevant, fresh, and timely content is crucial
in attracting visitors to your website. It helps you both draw traffic from
search engines and create audience loyalty.
Unique, High-Quality Content
When people visit a website for information,
they want your unique spin on a topic. How is your material or content unique?
Is that uniqueness obvious, and easy to find and to understand? Visitors want
unique, high-quality site content. It is not only your home page content, but
also all the linked pages should have useful and easy-to-understand content.
Now-a-days, search engines have become very
smart and they are able to understand complete grammar and complete phrase.
Hence while ranking a page against other, the content available on a page
matters.
Sites with duplicated, syndicated, or free
content are get given red flags by the search engines.
SEO Content Writing (Copy Writing)
SEO Content Writing (also referred as SEO Copy
writing), involves the process of integrating keywords and informative phrases
which make up the actual content of your website.
While writing your webpage content, the
following tips may help you in keeping it better than others.
- The
content should be directed for the specified target audience.
- Keyword
density is strictly adhered as per search engine guidelines.
- Titles
should always be eye-catching, compelling your visitors to read on and
want to know what you offer in your website.
- Do
not use confusing, ambiguous, and complex language. Use small statements
to make your content more understandable.
- Keep
your web pages short.
- Organize
and distribute the content on the webpages.
- Divide
your web page content also into short paragraphs.
Other Advantages of Having Great
Content
It is not only SEO you need to think about.
Many factors contribute to make your site popular.
- If
your site is having something really unique, then people like to suggest
it to their friends.
- Other
webmasters like to create a link of your site on their sites.
- Your
site visitors start trusting on your site and they look forward for the
next content update and keep coming again and again.
- Although
you are listed out by search engine, a but net surfer will click only that
page whose content snippet looks more unique and interesting.
Conclusion
Creating, editing, and promoting unique
high-quality content is difficult and time consuming. But in the end, the
golden rule of SEO is that Content is the King. It is not because of a
search engine, but it is for your site visitors. A page that is read by people
is better than a page that is read by bots.
So, write your content after a serious
thought. Keep your title, keywords, link text, metatags up-to-date, unique, and
interesting.
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